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CADBURY Get In The Game Grants Winners Announced

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A full list of the successful clubs can be located here

  • CADBURY continues successful Women in Sport initiative, partnering with Women Sport Australia to award CADBURY Get in the Game Grants across Australia.
  • Grants have been established to inspire positive change at community level by supporting the purchase and design of new female friendly sporting uniforms, to navigate uniform barriers and ensure ongoing participation.  
  • $150,000 worth of grants of up to $5,000 will be awarded to 40 sporting clubs and associations across the country.

Women Sport Australia, in partnership with CADBURY, is delighted to announce the successful clubs and associations’ recipients of the CADBURY Get in the Game Grants. The program was launched on International Day of the Girl in October 2021 and attracted great interest, with 466 clubs and associations from over 30 sporting codes across Australia submitting applications for uniform grants.

The program was supported by Victoria University research, led by Professor Clare Hanlon, identifying inappropriate sporting uniforms for girls as a major barrier to sporting participation.

Marketing Manager – Equity and Sponsorships at Mondelēz International, Jessica Finger says, “Forming part of CADBURY’s ongoing Women in Sport initiative, which aims to inspire Australia’s next generation of women in sport, CADBURY is proud to have partnered with Women Sport Australia on the Get in the Game Grants program. These grants will allow girls from different sporting codes across the nation, more opportunities to feel comfortable and confident whilst participating in sport. The large number of grant applications demonstrates that uniform design, access and cost are critical barriers for female athletes and we hope this program will help close the gap and drive positive change.”

WSA Deputy Chair, Rebecca Reed, commented, “Through CADBURY’s support WSA has been able to help so many clubs address this key barrier for girls and women playing sport. As we strive for equity in sport it has become even more important that programs like this exist. They enable WSA to continue to positively impact women’s sport throughout Australia”

Professor Hanlon added, “To assist encourage girls and women to play sport, findings show the need to provide choice of uniform style that is designed for girls and women from appropriate material, is not unisex and white pants are non-existent”.

Clubs and associations were required to create a short 3-minute video involving volunteers, players and coaches and providing responses to the following questions;

  • What impact does this grant have on your girls or women’s team(s)?
  • Why are you applying for the grant?
  • Why is breaking down barriers for girls and women playing sports important?

A robust assessment and selection process took place in February 2022 by a panel of judges including Senior Brand representatives from Mondelēz International and Women Sport Australia, as well as Professor Clare Hanlon (Victoria University). Judges were equally excited and overwhelmed by the high standard and large number of applications and videos received and reviewed. The applications submitted demonstrate the unique challenges and barriers faced by girls and women in sport, which Women Sport Australia and CADBURY will share in the coming weeks.

Women Sport Australia and CADBURY would like to congratulate all 466 clubs and associations for submitting applications, as well as thank them for their commitment to providing sporting opportunities for the current and future generations of female athletes around Australia.

A full list of the successful clubs can be located here

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