Advocacy to Action: Policy. Investment. Power.
We have the chance to build a model for women’s sport that’s sustainable, commercially strong, and distinctly its own.
It shouldn’t follow a blueprint from the past — it should draw on its unique strengths, values, and connection to community.
Women’s sport is its own story — and it’s changing the way society sees leadership and equity.
That’s why these new players like fashion and lifestyle brands are investing — they see the authenticity and connection that women’s sport inspires.
If we build it differently, we won’t just grow audiences; we’ll redefine how sport connects with the world.
"You can make a difference — whether it’s turning on the TV and watching a game, buying a membership, creating safe environments for girls in junior sport, hiring the next female CEO, or paying an athlete what she’s worth based on her skill, not her gender." - WSA President Chantella Perera
In 2025, we were delighted to welcome Sarah Styles, former Director for the Office for Women in Sport and Recreation, David Culbert, dual Olympian and sports broadcaster, Victoria Denholm, CEO and Director of Wollemi Capital Group, and Tayla Vlaeminck, Australian Cricketer. The panel was facilitated by Rana Hussain, founder of Good. Human.
We'll also welcomed Mackenzie Little, resident Doctor and Olympic Javelin thrower, and Rachel Howard, General Manager of adidas Pacific for a special fireside chat, hosted by Sam D'Souza.








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