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CADBURY Get In The Game Grants Program


Since our inception in 2005, Women Sport Australia has supported and worked in collaboration with stakeholders from around Australia and the world to improve opportunities for girls and women in sport and recreation – both on and off the field.

Women Sport Australia and CADBURY share a vision to empower girls and women and to fuel their confidence through movement and connection. The CADBURY Get in the Game Grants will provide girls and women sports uniforms to organisations around Australia. Grants are up to $5,000 for each club or association.

Club and Association representatives are invited to apply for a grant. You can prepare the questions before submitting them by viewing them here.


What is the CADBURY Get In The Game Grant?

By offering this assistance to sporting clubs or associations across Australia we will be able to help break down one of the major barriers that often prevent female participation, the design and cost of uniforms. Our aim is to make participating in sport more inviting and accessible and in turn assist more girls and women to participate in female teams in sporting organisations across Australia.

This program’s objectives are supported by Victoria University’s Professor Clare Hanlon recent research findings (7 pages) that identified inappropriate sports uniforms for girls as a major barrier to girls participating in community sport (8 pages). 

CADBURY will be making donations to Women Sport Australia (WSA) through our partner Australian Sports Foundation (ASF). This donation will be used to fund the management and distribution of up to $5000 grants that can be spent on the redesign or purchase of uniforms for girls and women’s teams. Any registered sports club or association across Australia playing in any official sporting competition can apply. 

The CADBURY Get in the Game Grants campaign launched on September 6th 2021 with CADBURY Dairy Milk Chocolate Blocks featuring a female sports ambassador and the WSA logo. Each block of chocolate promotes the donation being made to WSA. The CADBURY Get in the Game Grants program will officially launch with applications opening on 11th October 2021 – The International Day of the Girl.

A short video (max 3 minutes) is part of the application process. This will enable you to enhance your application and other club members including players should appear. The video can be shot on a smartphone (don’t worry about the quality of the video, we care more about your content), and be no more than three minutes. The video should include responses to the following questions: 

  • What impact this grant would have to your girls or women’s team(s)
  • Why you are applying for the grant (can include relevant personal and club circumstances).
  • Why breaking down barriers for girls and women playing sport is important.

You should submit an application before 5pm (AEDT) 10th December 2021. Successful grant applications will be announced on the 21st February 2022



For instructions on the requirements and guidelines relating to this grant please read Guidelines and FAQs. For any further assistance please contact CADBURY Get In The Game Grants Manager on

Link to Women Sport Australia Grants Guidelines & Terms and Conditions