James Ellender
Director
James is a senior executive leader with more than two decades of experience across sport, leisure, community infrastructure and data-driven strategy.

Current employment

Head of Fandom NSW QLD
Australian Football League (AFL)

Former employment

Chief Executive Officer
ActiveXchange

General Manager – Marketing & Strategy
Belgravia Leisure

Skills

  • Strategic Thinking
  • Stakeholder engagement
  • Partnerships
  • Fundraising & sponsorship
  • Marketing & Communications
  • Media and Public Relations
  • Events and Activations
  • Data Insights 
  • Participant to fan journey

Education/certifications

Bachelor Physical and Health Education
Australian College of Physical Education

Governance Foundations for Not-for-Profit Directors
Australian Institute of Company Directors

Board Experience

Academic Governance Board

Australian College of Physical Education