Donna Furlong Stelling
Director
Donna is a sports marketing and commercial director with 25+ years driving global growth across 50+ countries — managing world-class athletes, delivering high-impact partnerships. She is a passionate advocate for women's sport, championing visibility, investment and gender equality.

Current employment

Sports Marketing Advisor – Elevation Sports Agency and Elevate Cricket International

Mentor – Commonwealth Sport Women’s Leadership Program, Minerva Network, Bond University, Sport Integrity Global Alliance (SIGA), Global Sports Innovation Center (GSIC)

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Former employment

Director of Commercial Marketing – Olympic Council of Asia

Director of Olympic Marketing – McCann Worldgroup

Director and Partner Middle East – TSE Consulting (Burson Sport)

Director of Brand Partnerships Asia – David and Victoria Beckham

International Sponsorship Director – WTA & ATP Tour Shanghai

Founder – Sports and Culture Collective

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Skills

Sports Marketing, Commercial Partnerships, Event Management, Strategic Planning, Communications, Leadership, Mentoring

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Education/certifications

Foundations of Directorship (Sport) – Australian Institute of Company Directors

Women Leaders in Sport Program – Australian Sports Commission

Graduate Diploma in Sports Business – Victoria University

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Board Experience

Board Advisor – Women’s Sports Alliance

Chair of Athlete Guiding Group – Women’s Sports Alliance

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Your favourite (women's) sport 

Tennis, Golf, Football, AFLW

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Your favourite female athlete

Naomi Osaka, Nelly Korda, Sam Kerr

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