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Samantha Culbert


Sport business strategy, Marketing, Communications, Change implementation, Membership modelling, Community and stakeholder engagement, Sponsorship, Fundraising, Event management


Current Employment

CEO, Aussie Aths
Consultancy projects via Jump Media & Marketing


Former Employment

General Manager, Jump Media & Marketing
Marketing Services Manager, Essendon Football Club
Competition Manager, Athletics Australia



Bachelor of Applied Science (Physical Education) – Victoria University of Technology


Board Experience

Board Director – Athletics Victoria
Board Director – Athletics New South Wales


Based in


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